Experience-gifting platform Spur Experiences has launched Spurfect Rewards, a loyalty program that credits members for booking, sending, and receiving experiences — a structure designed to capture both sides of a gifting transaction. The Denver-based company, which operates more than 9,000 experiences across 80-plus countries through 3,000-plus experience partners, says past qualifying purchases count retroactively, meaning many existing customers enter the program with milestones already in progress.
The program's relevance to foodservice and hospitality operators is direct: culinary experiences, dining events, and travel bookings are among the categories tracked, and Spur's corporate gifting channel — integrated with Sendoso and Postal — allows restaurants, hotels, and food-and-beverage brands to distribute bulk experience vouchers to employees and clients via email or platform API.
The Reward Structure
Spurfect Rewards centers on ten thematic badges — including Foodie, Globetrotter, Culture Vulture, and Encore Chaser — each with three progressive milestones. At five qualifying experiences (the Trailblazer tier), members earn $20 in Spur e-wallet credit plus a physical enamel pin shipped by mail. Reaching ten experiences (Maverick) adds $50 for a cumulative $70 per badge; twenty experiences (Legend) adds another $100, topping out at $170 per badge. A single booking can count toward multiple badges simultaneously, accelerating progress across categories. Redemptions of gifted experiences count equally alongside self-purchased bookings, a structural choice that aligns incentives for both givers and recipients. Concert, sports, and gifted-experience credits apply to eligible purchases of $100 or more.
Members track badge progress and e-wallet balances through their Spur account on web and in the iOS and Android app. Experience detail pages now surface which badges a listing contributes to, and a badge-based browse mode lets shoppers filter inventory by reward category — a merchandising layer with clear implications for foodservice and hospitality partners looking to increase visibility of culinary or travel products.
Market Timing and Operator Context
The launch targets accelerating consumer demand for experiential gifts. According to Deloitte's 2026 holiday retail survey, 50% of U.S. holiday shoppers plan to give an experience this season, up from 47% in 2025 and 39% in 2024. That trajectory makes loyalty mechanics an increasingly strategic tool for platforms competing in the experience economy.
For hospitality technology operators, the program represents a broader trend toward loyalty and CRM platforms that reward behavior beyond direct spend — a model gaining traction in restaurant loyalty as chains look to credit referrals, reviews, and community actions alongside transactions. The e-wallet structure, functioning analogously to a digital gift card, also mirrors approaches seen in digital ordering and gift card platforms across quick-service and casual dining segments.
"Most loyalty programs reward you for spending on yourself. We wanted to reward people for giving, too, because at Spur a gift is how a lot of our customers find their next favorite thing to do," said Cody Sudmeier, CEO of Spur Experiences. The physical pin at the first milestone is a deliberate analog touchpoint in an otherwise digital loyalty stack — a tactic that hospitality brands have historically used to deepen emotional attachment to a program.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
