The Big Greek Café, the Maryland-born fast-casual Greek concept with locations across Maryland and Virginia, is going live on a combined Deliverect and Thanx stack that consolidates first-party ordering, third-party aggregation, courier dispatch, and loyalty into a single integrated system — replacing the fragmented toolset the brand had been managing as it prepared for a broader U.S. expansion.
The deployment addresses two persistent pain points for scaling fast-casual operators: menu-management overhead across multiple digital channels, and loyalty programs that sit outside the checkout flow rather than inside it. Chief Operating Officer Niko Kontos was direct about the operational cost of the old approach: "We were spending too much time fixing menus and working around problems instead of taking care of guests."
How the Stack Works
Deliverect's Commerce API powers ordering on The Big Greek Café's own mobile app and website, handling nested modifiers, size-based pricing, dayparted and day-of-week menus, and differentiated pickup-versus-delivery pricing — the kind of menu complexity that fast-casual brands with customizable formats require at the POS level. When a location hits peak throughput, prep times adjust dynamically rather than forcing staff to manually suspend ordering. Deliverect's Third-Party Order Aggregation and Menu Management module means a single update — a price change, a limited-time offer, or an 86'd item — propagates instantly to every marketplace channel, with orders flowing directly into the POS. The platform operates across more than 550 POS systems and supports more than 1,000 certified API integrations, giving multi-location operators a wide integration surface without custom development.
Deliverect Dispatch routes delivery orders placed through the brand's own channels to couriers automatically, based on the brand's configuration. That eliminates the need to negotiate courier contracts market by market or manage separate marketplace invoicing — a particularly relevant capability for regional chains expanding into new DMAs.
On the guest-engagement side, Thanx embeds loyalty directly into the checkout flow rather than requiring a separate enrollment step. The result is that purchase history is captured from the first transaction, enabling automated re-engagement campaigns that target frequency without broad-based discounting. Zach Goldstein, Founder and CEO of Thanx, framed the commercial logic plainly: "When loyalty is built into the ordering experience instead of bolted onto it, more guests join, more of them come back, and the brand doesn't have to buy that frequency with discounts."
Market Context
Deliverect now serves more than 85,000 restaurant locations worldwide and processes 30 million API calls daily, having powered more than 1.5 billion orders to date — scale that gives the platform meaningful reliability credibility when pitching to operators who have experienced channel-aggregation outages during peak periods. The Big Greek Café deployment reflects a broader industry pattern: mid-market and emerging fast-casual brands consolidating onto fewer, deeper platforms rather than assembling point solutions for ordering, dispatch, and CRM separately.
For operators evaluating similar moves, the key integration detail is that Thanx's mobile app and branded web ordering run natively on the platform, meaning the guest-facing digital experience and the back-end loyalty data live in the same system. That architecture matters for loyalty and CRM strategy because it eliminates the data-sync lag and guest-matching failures common when loyalty middleware sits between a separate ordering platform and a CRM.
A full network roll-out across The Big Greek Café's U.S. location footprint is set to launch imminently. For operators watching the digital ordering platform space, the deal illustrates how API-first aggregation combined with native loyalty is becoming the baseline expectation for fast-casual brands managing direct-channel growth alongside marketplace presence.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
