Despite the doom and gloom of the last six months, brand activation specialists and creative hospitality operators Bitter Twisted are ready to finish 2020 as a success, all down to their creativity, collaborations and safe, Covid-friendly ‘pop-up’ concepts across the North West. Based in Knutsford, the Bitter Twisted team work with various different brands to create, deliver and manage unique concepts and individual consumer experiences in prime destinations across the UK. These new projects and experiences mean a demand for over 60 new hospitality positions which the company have been recruiting for. Their recent initiative ‘The Chavasse Project’ was launched to propel post-lockdown spending at Liverpool ONE. The quirky bar concept in association with Sipsmith Gin and Camden Town Brewery, incorporates a series of inviting cabin installations, offering a one-of-a-kind tasting experience in a safe and sanitized environment. Alison Clegg, Managing Director, Asset Management at Grosvenor Europe commented: “It’s great to be collaborating with such high-quality brands to create a memorable experience for Liverpool ONE’s visitors, and the versatile, open-air space of Chavasse Park lends itself perfectly to this bespoke concept.” As the industry began to re-open back in July, Bitter Twisted have worked with drinks brands: Roku Gin, Naked Grouse […]

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