Insight Report
In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months.

Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give recommendations for the following three common scenarios;

  1. I’m re-opening.
  2. I’m re-opening but may need to attract new audiences.
  3. I’m not re-opening until next year.

In addition, we present an update on the trends observed in our first report.


Insight Report 2


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This post originally appeared on the 80 DAYS website and is reproduced with their permission.

80 DAYS Benchmark
80 DAYS Benchmark

80 DAYS provides award winning digital marketing and creative services for hospitality and travel brands. Our approach blends commercial focus with creative innovation and is delivered by our multi-lingual team from offices in Edinburgh, London, Marbella and Dubai.

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