Europe’s hotel industry reported mostly negative results in the three key performance metrics during February 2020, according to data from STR.
Euro constant currency, February 2020 vs. February 2019
• Occupancy: -1.8% to 63.6%
• Average daily rate (ADR): +1.2% to EUR101.68
• Revenue per available room (RevPAR): -0.6% to EUR64.68
February data had not yet shown the full COVID-19 impact on hotels across the continent.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com.
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