The use of metasearch among travel consumers is on the rise. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process, making metasearch a critical component in the online hotel marketing and distribution landscape.
This translates into millions of searches that give leading metasearch platforms, such as trivago, an enormous amount of data about traveler behavior.
We’ve put together the key travel trends that can help travel brands, including hotels, tour providers, and airlines better plan their marketing and operational efforts this year.
This report will give you a profile of travelers in Europe, North America, Latin America, Oceania, Asia, and Africa based on data for travel in 2019.
In this report, you’ll discover:
- Top travel destinations
- Travel planning trends
- Booking trends & motivations