• Phuket room rates down due to supply growth, appreciation of the Baht
  • Tokyo performance boosted by Rugby World Cup

Hotels in the Asia Pacific region reported negative results in the three key performance metrics during October 2019, according to data from STR.

U.S. dollar constant currency, October 2019 vs. October 2018

Asia Pacific

• Occupancy: -0.9% to 71%
• Average daily rate (ADR): -2.4% to US$100.25
• Revenue per available room (RevPAR): -3.4% to US$71.16

Local currency, October 2019 vs. October 2018

Phuket, Thailand

• Occupancy: +5.5% to 65.6%
• Average daily rate (ADR): -5.5% to THB2,813.53
• Revenue per available room (RevPAR): -0.3% to THB1,846.25

STR analysts note that group demand (+40.3%) drove the lift in occupancy, while demand in the transient segment fell 1.8%. Hoteliers may have lowered rates due to the appreciation of the Baht and a more competitive marketplace with a 3.1% rise in room inventory from last October.


• Occupancy: -2.8% to 87.9%
• Average daily rate (ADR): +19.5% to JPY23,663.64
• Revenue per available room (RevPAR): +16.2% to JPY20,808.51

The decline in occupancy was due to a surge in new supply (+6.9%) outpacing demand (+4.0%). However, STR analysts note that performance was boosted by the Rugby World Cup 2019 (20 September through 2 November). Tokyo saw a double-digit increase in ADR (+46.7%) and a subsequent jump in RevPAR (+44.3%) during the knockout stage of the event (19 October through 2 November).

Download the Global Performance Review

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.

You May Also Like

Fighting workplace burnout in the hospitality industry

Burnout is a health hazard in the workplace and hospitality is more…

U.S. Hotel F&B Performance Increased in 2018

U.S. hotel food-and-beverage revenue per occupied room (F&B RevPOR) increased 2.7% in…

Hospitality workwear

Positive Branding is an established workwear provider with a huge clothing range…

Bennett Hay celebrates a year a success with Guest First Awards 2019

Bennett Hay, the bespoke hospitality company has marked another successful year with…