The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 1-7 September 2019, according to data from STR.
In comparison with the week of 2-8 September 2018, the industry recorded the following:
• Occupancy: -1.1% to 61.0%
• Average daily rate (ADR): -1.0% to US$121.37
• Revenue per available room (RevPAR): -2.1% at US$73.97
Among the Top 25 Markets, New Orleans, Louisiana, experienced the highest rise in occupancy (+22.7% to 59.0%), which resulted in the largest increase in RevPAR (+24.2% to US$69.58).
San Francisco/San Mateo, California, posted the largest lift in ADR (+6.2% to US$229.90).
Atlanta, Georgia, historically an evacuation market for those fleeing hurricanes in Florida, saw the only other double-digit increases in occupancy (+16.6% to 68.5%) and RevPAR (+23.6% to US$71.78).
Reflective of the anticipation of Hurricane Dorian’s landfall, Miami/Hialeah, Florida, reported the steepest decline in RevPAR (-27.0% to US$60.47), due primarily to the largest drop in occupancy (-20.8% to 47.6%). The market registered the second-largest decrease in ADR (-7.9% to US$127.12).
Orlando, Florida, experienced the only other double-digit decline in occupancy (-14.8% to 51.9%) and the third-largest decrease in RevPAR (-13.7% to US$51.13).
New York, New York, posted the largest drop in ADR (-8.3% to US$251.71).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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