STR’s preliminary February 2019 data for London indicates record-high rates.

Based on daily data from the month, London reported the following in year-over-year comparisons:

• Supply: +2.6%
• Demand: +3.2%
• Occupancy: +0.6% to 78.0%
• Average daily rate (ADR): +1.1% to GBP133.52
• Revenue per available room (RevPAR): +1.7% to GBP104.14

The absolute ADR and RevPAR levels are the highest for any February in STR’s London database, while the occupancy level is the highest for February since 2010. STR analysts note that the Six Nations rugby match (10 February) and London Fashion Week (14-19 February) helped boost performance levels.

STR will release full February results later this month.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.

You May Also Like

Fighting workplace burnout in the hospitality industry

Burnout is a health hazard in the workplace and hospitality is more…

Hospitality workwear

Positive Branding is an established workwear provider with a huge clothing range…

U.S. Hotel F&B Performance Increased in 2018

U.S. hotel food-and-beverage revenue per occupied room (F&B RevPOR) increased 2.7% in…

Bennett Hay celebrates a year a success with Guest First Awards 2019

Bennett Hay, the bespoke hospitality company has marked another successful year with…