A family tree used to take years of painstaking research. But with the advent of DNA testing, more people are discovering their roots and the travel industry is taking notice.

This desire to find and connect with our roots is nothing new, but thanks to the availability of DNA testing it’s easier than ever before to actually trace that family tree. And findings aren’t just passive information to file away.

Armed with a new understanding of who they are and where they come from, people are flocking to their family’s homelands in such droves that this DNA travel, so to speak, landed on Lonely Planet’s list of Top Travel Trends for 2019.

While many intrepid travelers will forge ahead on their own, an industry is springing up around tailoring guided DNA trips. Go Ahead Tours’ Hauck worked with Ancestry.com to to develop an evolving line of small group tours to Europe that come complete with DNA testing and an on-board genealogist.

Get the full story at NBC News

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